In September 2008 at the New York City Center for Architecture, Urban Logic presented a design for a Three Layered Map of the World, so as to portray ”needs”, ”capacities” and ”money”.

  1. Needs LayerThe needs layer would level the playing field for indigenous peoples and regions to communicate directly their prioritized needs, with the benefit of, but without the monopolizing effects of, government, business and non-governmental organizations exclusively determining the needs of highest priority.
  2. Capacities Layer The capacities layer would permit known solutions to a given need, say, sanitation or clean water, to be discovered from local or worldwide sources that would be viable in a similar cultural or climate setting.
  3. Money Layer The money layer could track foreign aid, government and foundation grant, corporate investment and private philanthropy that is targeted to a given region’s need or to deliver a given capacity.

By using the Three Layered Map, indigenous peoples would have a greater voice in calling for pre-disaster and post-disaster funding of prioritized needs to draw on proven capacities and offers of mutual aid and support, reducing the delays, waste and conflict of interest of forcing larger more complicated solutions, such as energy, clean water and other mega projects.

As designed, GoodBank™(IO) Project‘s customers will earn cash-back rewards for living their financial lives in accordance with their self-chosen ethical goals. Using a Tipping Point strategy and the Three Layered Map to invest such rewards, bank customers would kickstart and prove a social entrepreneur’s or NGO’s small solution or idea works, and attract further resources to meet the identified need and grow sustainable resiliency.

Bruce Cahan

Bruce Cahan is CEO and co-founder of Urban Logic, a nonprofit that harnesses finance and technology to change how systems think, act and feel. He is an Ashoka Fellow, an Adjunct Professor at Stanford University's Department of Civil and Environmental Engineering, a Distinguished Scholar at Stanford mediaX and a former CodeX Fellow at Stanford's Center for Legal Informatics. Bruce was trained as an international finance lawyer at Weil Gotshal & Manges in NYC (10 years) and as merchant banker at Asian Oceanic in Hong Kong (2 years). Bruce graduated The Wharton School at the University of Pennsylvania (B.S. Economics 1976) and Temple Law School (J.D. 1979). Bruce has been licensed to practice law in California (2006), New York (1980) and Pennsylvania (1980).

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