Social Entrepreneurs to the Rescue In our time of transition, moving to the Digital Era connecting us globally, storytelling has reemerged as the way to sell consumer products, to gather investors in startup companies, to change government policy, and to address long unmet environmental and social conditions. Social entrepreneurs are among the best of these […]
Urban Logic’s work at the Mayor’s post-September 11th Command Center showed that in an emergency, New Yorkers would and could work together rapidly in common cause and with a mutual aid spirit.
In September 2000 as a follow on to their highly successful PlanetWork Conference, Jim Fournier and Elizabeth Thompson gathered a tribe of 23 civil society technologists in the ancient Redwood Forest of Ben Lomond CA. and included Bruce Cahan and others. This “Redwoods Group” – later dubbed LinkTank – included original architects of what they called augmented social networking, technology that formed the early fabric for sites like LinkedIn.
At the Ben Lomond gathering, Bruce Cahan shared the potential for impacts-aware consumerism to reduce the environmental and social damage of developed economies. The 9/11 Attacks and the City’s emergency response convinced Bruce that if a measure of regional quality of life impact could be created, municipal and corporate bonds, bank credit and consumer product choices would shift in response to transparently seeing their impacts.
- With cameras reading ubiquitous consumer product bar codes, in Apple’s iPhone and Google’s Android Phone, the Means Meter would have the bandwidth and product UPC: Universal Product Code data to feedback product manufacturer and supply chain identities.
- With thousands of performance benchmarks promoted by various expert communities as signifying the health of quality of life components, such as education, environment, public health, infrastructure and other domains, the data existed, geospatially, to compute sustainable resiliency.
All that was needed was the “use case” for doing so, for making smarter decisions matter. In February 2008, Bruce Cahan sketched the technologies at his Google Tech Talk, stopping short of revealing Urban Logic’s work to create a bank – the GoodBank™(IO) Project – that would reward consumers and the businesses they enjoy, for transacting in sustainable resiliency as a measure of quality of life.