Social Entrepreneurs to the Rescue In our time of transition, moving to the Digital Era connecting us globally, storytelling has reemerged as the way to sell consumer products, to gather investors in startup companies, to change government policy, and to address long unmet environmental and social conditions. Social entrepreneurs are among the best of these […]
In September 2008 at the New York City Center for Architecture, Urban Logic presented a design for a Three Layered Map of the World, so as to portray ”needs”, ”capacities” and ”money”.
- Needs LayerThe needs layer would level the playing field for indigenous peoples and regions to communicate directly their prioritized needs, with the benefit of, but without the monopolizing effects of, government, business and non-governmental organizations exclusively determining the needs of highest priority.
- Capacities Layer The capacities layer would permit known solutions to a given need, say, sanitation or clean water, to be discovered from local or worldwide sources that would be viable in a similar cultural or climate setting.
- Money Layer The money layer could track foreign aid, government and foundation grant, corporate investment and private philanthropy that is targeted to a given region’s need or to deliver a given capacity.
By using the Three Layered Map, indigenous peoples would have a greater voice in calling for pre-disaster and post-disaster funding of prioritized needs to draw on proven capacities and offers of mutual aid and support, reducing the delays, waste and conflict of interest of forcing larger more complicated solutions, such as energy, clean water and other mega projects.
As designed, GoodBank™(IO) Project‘s customers will earn cash-back rewards for living their financial lives in accordance with their self-chosen ethical goals. Using a Tipping Point strategy and the Three Layered Map to invest such rewards, bank customers would kickstart and prove a social entrepreneur’s or NGO’s small solution or idea works, and attract further resources to meet the identified need and grow sustainable resiliency.