Google Tech Talk on Conscious Consumerism
Why is it that shopping is what powers the Internet?
So many new products struggle to find an audience, create a following, define a market, be the next Google, Apple or Facebook.
Google’s Campus – the sprawling Googleplex in Mountain View California – is like a graduate engineering school, most employees wear tee shirts identifying their Google product line, their 20% Personal Project or just the fashionably disruptive startup of the week.
In February 2008, Urban Logic’s founder presented an early peek at the ways that products sold on the Internet could tell consumers a more meaningful story, and how people could be defined more by what they do than what they buy. Bruce Cahan’s Talk is on Google’s Tech Talk YouTube Channel.
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