Google Tech Talk on Conscious Consumerism

Why is it that shopping is what powers the Internet?

So many new products struggle to find an audience, create a following, define a market, be the next Google, Apple or Facebook.

Google’s Campus – the sprawling Googleplex in Mountain View California – is like a graduate engineering school, most employees wear tee shirts identifying their Google product line, their 20% Personal Project or just the fashionably disruptive startup of the week.

In February 2008, Urban Logic’s founder presented an early peek at the ways that products sold on the Internet could tell consumers a more meaningful story, and how people could be defined more by what they do than what they buy.  Bruce Cahan’s Talk is on Google’s Tech Talk YouTube Channel.

Bruce Cahan

Bruce Cahan is CEO and co-founder of Urban Logic, a nonprofit that harnesses finance and technology to change how systems think, act and feel. He is an Ashoka Fellow, aa Lecturer at Stanford University's Department of Management Science & Engineering, a Distinguished Scholar at Stanford mediaX and a former CodeX Fellow at Stanford's Center for Legal Informatics. Bruce was trained as an international finance lawyer at Weil Gotshal & Manges in NYC (10 years) and as merchant banker at Asian Oceanic in Hong Kong (2 years). Bruce graduated The Wharton School at the University of Pennsylvania (B.S. Economics 1976) and Temple Law School (J.D. 1979). Bruce has been licensed to practice law in California (2006), New York (1980) and Pennsylvania (1980).

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